Lady Gaga, Justin Timberlake and Usher are amongst stars signing off social networking collectively with Facebook and Twitter in assist of singer Alicia Keys' charity. car insurance Florida Auto
The campaign, known as Digital Life Sacrifice, will boost cash on Tuesday - Overall world Aids Day - for Keep a Kid Alive, which supports families affected by HIV/Aids in Africa and India.
The celebrities have filmed "last tweet and testomony" videos.
They're going to sign back on the web when the charity raises $1 million.
Their videos will look in adverts displaying them lying in coffins to signify what the campaign calls their digital deaths.
Lady Gaga is massively popular on Facebook with pretty much 24 million followers, plus added than 7 million followers on Twitter.
Grammy-winning singer Keys, 29, explained it was "really necessary and super-cool to utilize mediums that we naturally are on".
"It's so necessary to shock you for that point of waking up," the R&B singer explained. "It's not that people do not care or it definitely is not that people don't need to do something, it definitely is that they never thought of it quite like that."
The campaign also features Elijah Wood, Jennifer Hudson, Ryan Seacrest, Kim and Khloe Kardashian, Serena Williams and Keys' husband, rapper-producer Swizz Beatz.
"This is these a direct and immediately emotional way and a small sarcastic, you know, of a way to get people to pay attention," explained Keys, who has added than 2.6 million followers on Twitter.
Leigh Blake, the president and co-founder of Keep a Kid Alive, explained: "We're trying to sort of make the remark: 'Why do we care so considerably about the death of a single celebrity as opposed to millions and millions of people dying in the place that we're all from?'"
He added that he thought Lady Gaga would boost the cash "all by herself".
"She's got a very, very mobilised fan base and that's beautiful to watch I think (and) she's able to draw their attention to these issues that are very necessary, you know, and that people follow it and act."
Celebrity requests accepted
Keys, who gave birth to her son Egypt last month, explained recruiting celebrities was difficult because of scheduling, but "once I got people on the phone and I was able to paint the concept for them, everybody was in".
She added that no-one refused her request.
Keys is hoping added people, not just famous names, will get involved in the initiative.
"It just doesn't have to be just because you're a celebrity or something like that. It can be anybody."
She added that being mother and wife made her want to enable others even added.
"As a human being, you deserve to have a chance at lifestyle," she explained.
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