As much as forty global motor firsts might be unveiled this week as the most critical vehicle display within the US gets beneath way in Detroit.
Many of them will function electric motoring solutions, at occasions combined with internal combustion engines.
Typical 4x4 cars and US "muscle cars" will also be on display, alongside many smaller cars.
To Detroit's carmakers - General Motors (GM), Ford and Chrysler - the display marks a new long run following a long crisis.
"This is definitely an business that's on the mend," according to Sergio Marchione, chief executive of Chrysler and its alliance companion Fiat.
"I'm actually positive about what 2011 will convey."
In 2010, revenue rose 11% within the US to about 11.six million cars and this 12 months revenue are expected to can be found in at about 13 million cars, according to carmakers herein Detroit
"We possess a strong foundation to deliver a lot more revenue and improved success in 2011," stated Ford revenue and marketing and advertising executive Ken Czubay.
"The seeds of growth have already taken hold."
Huge trucks and electric cars
Final 12 months noticed a revival in need for so-called "light trucks", or 4x4 cars, with revenue increasing 18% - properly forward of a 5% rise in need for cars.
So Detroit's "Big Three" are hoping their new sports utility cars (SUVs) and pickup trucks will hit home with drivers.
GM is unveiling a big pickup notion, the GMC Sierra, Chrysler will display its new Jeep Compass, a luxurious 4x4, though Ford will display a 4x4 named Escape.
However the organizations are also heading in new directions that they say level the way to a long run in which electric or fuel-efficient low-emission cars will turn out to be actually a lot more common.
GM has taken a lead within the US with its Volt, an electric auto that has a petrol powered variety extender, though Ford will display off its electric Focus that may be made around Detroit.
"As we continue to enhance the electrical grids around the planet... having a total battery-powered car will be a really crucial component of our method," stated Ford Motor's chief executive, Alan Mulally.
Electric auto production within the US is attracting billions of dollars in subsidies, such as tax breaks for consumers, plus the carmakers are greater than joyful to go together with the government's wishes, according to analysts.
Many non-US carmakers, particularly Germany's 3 major luxury auto organizations Audi, BMW and Mercedes, will display off their latest diesel-powered cars, which they insist provide extremely fuel effective alternatives.
Following years of perform to persuade US drivers to switch from cars with petrol engines, they now be expecting diesel revenue to get off.
Petrol-electric hybrids are also expected to become common, according to your Japanese carmaker, Toyota, which can be including new models beneath its common Prius banner.